If At First You Don't Succeed...

(Or What I'm Learning About Self-Publishing)

Spindle Dreams has only been out for a few weeks now -- a grand total of eighteen days, if I'm not mistaken. I was pretty stoked to release this book to Amazon and the world, considering how long I'd been working on it, and also considering how many years it'd been since I released The Rose and the Balloon. A lot of people had asked for more after reading RatB, and I was excited to give them more.

However, I have had very mixed feelings on this new release. For one thing, I've had incredibly positive feedback from the few people who've read the book. My beta readers were absolute saints to read SD on short notice and tell me what they thought. Some of my readers now gush over how much they loved it, and others tell me that they hate me and I've ruined them from reading an epilogue ever again. Both of those responses tell me that I'm doing my job as a writer correctly.

But that's the thing... only a few people have read the book. We're going on three weeks of being published and readily available to pretty much everyone in the world, and I've not sold near as many copies as I expected to. In fact, my reports tell me I've not even sold five copies of Spindle Dreams -- paperback and ebook combined. SD has five stars on Amazon since I've only gotten one text review on the story. On Goodreads, there's two reviews.

I'll be honest with you. That hurts.

Don't get me wrong -- I wasn't expecting to be a billionaire overnight with this book. I didn't expect a million 5 star reviews. It wasn't nearly that way with The Rose and the Balloon. Debut novels, however, I'm realizing do a lot better than seconds. With RatB, I sold enough copies in the first few weeks to make about $50 in royalties. That blew me away. I didn't expect to do that well with my first book, but I was hoping that I would do half as well with the second. Only I didn't.

What went wrong? I've been asking myself this question for the last three weeks. I advertised. I tried to run a fun blog party with promotion posts here on Lianne Taimenlore. I visited other people's blogs when I could. I promoted the book on my Facebook author page. I ran a countdown on both my Instagram page and my Twitter page. What more could I have done?

I'm learning that the world of being a writer and getting published is not all sunshine and daisies. Spindle Dreams hit so many snags for me that delayed its publication; I was frustrated with the book and just wanted it out and be done with it. And that, I think, was my first mistake. I didn't build enough hype about the book BEFORE getting the cover released and the actual story published. In self-publishing, a HUGE part of doing well is just how much and how effectively you market yourself. And I am a lazy marketer, to put it simply. And people don't buy a book they don't know much about.

Also, as an indie author, keeping your name front and center in people's minds is key. After publishing The Rose and the Balloon, I went three years before I got anything else into the book market. Three years. That may not seem like a long time, but for a reader, it's a long time. This is another part of marketing yourself well. Since you don't have a big publishing house pushing your name out there for the world to see, the way you keep your name hot in this market is to keep it active. The best way to do that is to publish something a few times a year. If you can't do that since you're working with bigger books, keep people excited about what you're working on by keeping active on social media. Which was something else I really didn't do. Plus, I've gone those three years with nada.

Please understand I'm not writing this post to garner sympathy or guilt-trip people into buying my books and writing reviews. I just want to be honest about what's happening to me as a writer. And I know I'm not going to be the only one who goes through things like this. My hope is that what I've learned and gone through with self-publishing can help other indie authors grow as well. Writers need to learn to accept the ups and downs of the self-publishing life. When you hit a snag, you pull yourself up by your bootstraps and try again. 

Self-publishing really is a learning process. There will be moments of extreme glory and excitement. There will also be times when you don't succeed. Just don't let those few failures keep you down.

Just try, try again. 

And that being said, I'm working on book three of the Once Upon a Twist Tales, folks. Diamond: A Rapunzel Story hopefully won't take another three years to complete.

God bless!